In their premium series, Nokia have always made wonderfully pretty, awesomely cool phones, with that inbuilt wow-factor that comes from being an unabashed premium phone. With their newest premium device, they've outshone themselves; with a real-life sapphire built into the D-pad, the Nokia 8800 Sapphire is simply the ultimate in opulent elegance!

The first key factor in that 'amazingness', the first thing that will catch your eye about the Nokia 8800 Sapphire, is the sumptuous design. With its sleek, stainless steel shell, and a beautifully smooth slide, it is truly a thing of beauty, and joyous to use. And when it comes to pure wow factor, well, this handset has it in spades! The slim body is balanced by the luscious 'face' of the phone, the display itself. Not only does it display 16 million colours, but that cornucopia of lush colours is shown through scratch-resistant glass, meaning that the Nokia 8800 Sapphire is beautifully tough in addition to being just pretty.

However, no phone is built around looks alone, and the Nokia 8800 Sapphire packs in a wealth of wonderful features. Something everyone asks about is the camera, that comes in at a meaty 3 megapixels. With integrated autofocus, it's going to be giving you some amazingly mouth-watering photos, and because it has video capture, you can bring your memories alive in moving images! Since you get a big camera, you'll need a generous amount of room to save those pictures, yes? Well you're in luck, since the Nokia 8800 Sapphire comes with 1Gb of built-in memory.

However, if there is one single thing that make everyone sit up and take notice the directional-pad on the front of the Nokia 8800 Sapphire, because inlaid in there is a real life, authentic gemstone. Yes, the Sapphire is named that because it actually has a real sapphire built into it! So, if you like the best things in life, and you know what constitutes the ultimate in cool, you simply have to grab yourself a Nokia 8800 Sapphire today!